Entering & Scaling in Global Markets (MC05)
Global expansion is often perceived as a natural next step for growth. In reality, it requires strategic readiness, market understanding, operational alignment, and disciplined execution. This masterclass equips founders and MSMEs with the structured thinking required to evaluate, enter, and scale in global markets with clarity and control.
Date: 15th MAY, 2026 | Duration: 3 Hours (2.30 pm to 5.30 pm)
VENUE: KTPO, Whitefield | Bengaluru, India | TIMINGS: 10 am to 6 pm
FEE: ₹3,999
First 20 Seat
FEE: ₹5,999
Next 20 seat
(In addition to the above, more time may be allocated by instructors for participants who want to do a detailed study and Q&A)
Speaker /Instructor
Manick Rajendran
Founder, Periyar Ventures
Umesh Joshi
Founder, Calibr.ai
Sunil Gupta
Sr Director, Cognizent
Masterclass Overview & Structure
- Global expansion is often perceived as a natural next step for growth. In reality, it requires strategic readiness, market understanding, operational alignment, and disciplined execution.
- This masterclass equips founders and MSMEs with the structured thinking required to evaluate, enter, and scale in global markets with clarity and control.
Core Transformation
- From: Opportunistic or reactive international expansion with limited understanding
- To: Structured global market strategy with clear entry, positioning, and scaling approach
Who Should Attend
- Growth-stage startup founders exploring international markets
- MSME owners looking to expand exports or global operations
- Founders evaluating cross-border opportunities
Key Learning Outcomes
By the end of this masterclass, participants will:
Understand how to evaluate global market opportunities vs local readiness
Learn how to select the right markets and entry strategies
Gain clarity on operational, regulatory, and supply chain considerations
Identify risks and challenges in global scaling
Develop a structured approach to international expansion
Key Concepts & Frameworks Covered
Market Selection Framework (Opportunity vs Capability)
Entry Strategy Models (Export, Partnerships, Local Presence)
Product–Market Adaptation for Global Markets
Supply Chain & Operational Readiness
Risk & Compliance Considerations
Session Structure (3 Hours)
Part 1: Global Expansion Reality & Myths (30–40 mins)
Why global expansion fails
Common misconceptions
Readiness vs ambition
Part 2: Market Selection & Entry Strategy (50–60 mins)
Choosing the right markets
Evaluating demand vs capability
Entry modes and trade-offs
Part 3: Operational & Strategic Alignment (60–70 mins)
Supply chain considerations
Product adaptation
Regulatory and compliance awareness
Part 4: Scaling & Risk Management (30–40 mins)
Managing complexity
Avoiding common pitfalls
Strategic sequencing of expansion
Faculty Structure
Program Director: ChromoSoul Ventures
Lead Instructor: Operator with global market experience
Co-Faculty: Export expert / investor / industry specialist
Execution Design & Outcomes
This masterclass follows the ChromoSoul Masterclass Framework (v1.5):
Deconstruct Reality
How global markets actually function vs common assumptionsIntroduce Frameworks
Structured approaches to market selection and entryContextual Application
Participants map global strategies to their venturesSelective Pressure Testing
Real-world examples and global expansion scenarios
Participant Engagement Model
Structured interaction every 10–15 minutes
Selective participant inputs (1–2 at a time)
Prompt-based reflections
No deep-dive consulting discussions
Participant Outputs
Participants will:
Evaluate their readiness for global expansion
Identify:
Potential target markets
Entry strategy options
Key operational challenges
Reframe their approach to international growth
Capstone Output (for Certification)
Participants will submit a:
Global Market Strategy Note, including:
Target market selection rationale
Entry strategy approach
Key risks and considerations
Readiness assessment
Tools & Materials
Market selection frameworks
Entry strategy templates
Global expansion checklists
Case references
Certification Requirement
Full participation
Submission of structured strategy note
Success Indicators (Session-Level)
Clarity in market selection thinking
Understanding of global strategy fundamentals
Quality of engagement and questions
Feedback on applicability
Signature Differentiation
This masterclass is defined by:
Realistic, non-glamorous view of global expansion
Focus on strategic readiness and execution
Structured frameworks for decision-making
No superficial “go global” narratives
This masterclass enables participants to move from opportunistic expansion thinking to structured, disciplined, and strategically aligned global market entry and scaling.