Building a Repeatable & Scalable GTM Engine (MC04)
Many ventures fail to grow not because of poor products, but due to ineffective go-to-market strategies, unclear customer targeting, and non-repeatable acquisition efforts. This masterclass helps founders and MSMEs design structured, repeatable, and scalable GTM engines that drive consistent customer acquisition and revenue growth.
Date: 15th MAY, 2026 | Duration: 3 Hours (10:15 am to 1:30 pm)
VENUE: KTPO, Whitefield | Bengaluru, India | TIMINGS: 10 am to 6 pm
(In addition to the above, more time may be allocated by instructors for participants who want to do a detailed study and Q&A)
Speaker /Instructor
Faculty: Vijay Parthasaraty
CEO, TheGoldenLadderAcademy.com
Faculty: Vijay Parthasaraty
CEO, TheGoldenLadderAcademy.com
Masterclass Overview & Structure
- Many ventures fail to grow not because of poor products, but due to ineffective go-to-market strategies, unclear customer targeting, and non-repeatable acquisition efforts.
- This masterclass helps founders and MSMEs design structured, repeatable, and scalable GTM engines that drive consistent customer acquisition and revenue growth.
Core Transformation
- From: Ad-hoc marketing, inconsistent sales, and unclear customer acquisition strategies
- To: Structured GTM systems, defined customer targeting, and repeatable growth engines
Who Should Attend
- Startup founders (early revenue to scaling stage)
- MSME owners looking to expand markets and sales
- Founders struggling with customer acquisition or growth consistency
Key Learning Outcomes
By the end of this masterclass, participants will:
Understand how to define and refine their Ideal Customer Profile (ICP)
Learn how to design a structured GTM strategy aligned with their business model
Gain clarity on channel selection and distribution strategy
Identify gaps in their current customer acquisition approach
Develop a repeatable framework for scaling revenue
Key Concepts & Frameworks Covered
ICP (Ideal Customer Profile) & Segmentation
GTM Strategy Design Framework
Channel Strategy (Direct, Digital, Partnerships, Distribution)
Sales vs Marketing Alignment
Customer Acquisition Funnel & Conversion Logic
Session Structure (3 Hours)
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Why most GTM strategies fail
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Misalignment between product and market
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Common acquisition mistakes
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Defining ICP
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Segmenting the market
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Understanding buying behavior
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Channel selection and strategy
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Sales vs marketing roles
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Building repeatability
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Conversion and funnel thinking
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Measuring effectiveness
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What to refine and scale
Faculty Structure
Program Director: ChromoSoul Ventures
Lead Instructor: Operator with GTM / growth experience
Co-Faculty: Industry expert / growth strategist / investor
Execution Design & Outcomes
This masterclass follows the ChromoSoul Masterclass Framework (v1.5):
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Deconstruct Reality How customer acquisition actually works in real markets
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Introduce Frameworks Structured GTM and growth models
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Contextual Application Participants map GTM concepts to their own ventures
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Selective Pressure Testing Real-world examples and GTM scenarios
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Structured interaction every 10–15 minutes
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Targeted participant inputs (1–2 at a time)
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Prompt-based reflections
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No individualized consulting discussions
Participants will:
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Re-evaluate their current GTM strategy
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Define or refine their Ideal Customer Profile (ICP)
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Identify:
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Weaknesses in acquisition channels
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Gaps in conversion logic
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Opportunities for scaling
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Participants will submit a:
GTM Strategy Note, including:
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ICP definition
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Channel strategy
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High-level acquisition approach
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Key gaps and improvement plan
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ICP and segmentation templates
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GTM planning frameworks
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Channel strategy models
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Case references
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Full participation
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Submission of structured GTM strategy note
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Clarity in defining customer segments
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Understanding of GTM structure
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Quality of engagement and questions
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Feedback on applicability
This masterclass is defined by:
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Focus on real customer acquisition challenges
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Integration of strategy and execution
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Practical, structured GTM frameworks
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No superficial marketing tactics or “growth hacks”
- This masterclass enables participants to move from fragmented marketing efforts to structured, repeatable GTM engines that drive consistent and scalable growth.
What will be the setup at the workshop?
- Participants will be divided into teams of 4–5 members
- Each team will receive a complete hardware kit (sensors, MCUs, prototyping materials)
- Source code and CAD templates will be provided to speed up development
- Step-by-step guidance from instructors with hands-on implementation
After attending this workshop, you will be able to:
- Design and build multi-stage rockets
- Integrate landing systems and satellite payloads into small rockets
- Simulate rocket performance
- Develop smart rockets for collecting environmental data at different atmospheric layers
- Implement PID stabilization for rockets
- Build wireless communication and control systems