Building a Repeatable & Scalable GTM Engine
BONUS: Each participant gets their own IndusBoard COIN (worth ₹2,199) to take home, after the training–so they can develop more such exciting projects.
Participants who choose not to receive the IndusBoard COIN included with this workshop may opt for a ₹1,000 (33%) discount on the workshop fee.
Date: 15th MAY, 2026 | Duration: 3 Hours (10:15 am to 1:30 pm)
VENUE: KTPO, Whitefield | Bengaluru, India | TIMINGS: 10 am to 6 pm
₹3,999
(In addition to the above, more time may be allocated by instructors for participants who want to do a detailed study and Q&A)
ChromoSoul Ventures
Masterclass Overview & Structure
Many ventures fail to grow not because of poor products, but due to ineffective go-to-market strategies, unclear customer targeting, and non-repeatable acquisition efforts.
This masterclass helps founders and MSMEs design structured, repeatable, and scalable GTM engines that drive consistent customer acquisition and revenue growth.
Core Transformation
- From: Ad-hoc marketing, inconsistent sales, and unclear customer acquisition strategies
- To: Structured GTM systems, defined customer targeting, and repeatable growth engines
Who Should Attend
- Startup founders (early revenue to scaling stage)
- MSME owners looking to expand markets and sales
- Founders struggling with customer acquisition or growth consistency
Key Learning Outcomes
By the end of this masterclass, participants will:
Understand how to define and refine their Ideal Customer Profile (ICP)
Learn how to design a structured GTM strategy aligned with their business model
Gain clarity on channel selection and distribution strategy
Identify gaps in their current customer acquisition approach
Develop a repeatable framework for scaling revenue
Key Concepts & Frameworks Covered
ICP (Ideal Customer Profile) & Segmentation
GTM Strategy Design Framework
Channel Strategy (Direct, Digital, Partnerships, Distribution)
Sales vs Marketing Alignment
Customer Acquisition Funnel & Conversion Logic
Session Structure (3 Hours)
Part 1: GTM Reality & Common Mistakes (30–40 mins)
Why most GTM strategies fail
Misalignment between product and market
Common acquisition mistakes
Part 2: Customer & Market Definition (50–60 mins)
Defining ICP
Segmenting the market
Understanding buying behavior
Part 3: Designing the GTM Engine (60–70 mins)
Channel selection and strategy
Sales vs marketing roles
Building repeatability
Part 4: Scaling & Optimization (30–40 mins)
Conversion and funnel thinking
Measuring effectiveness
What to refine and scale
Execution Design & Outcomes
Learning Methodology
This masterclass follows the ChromoSoul Masterclass Framework (v1.5):
-
Deconstruct Reality
How customer acquisition actually works in real markets -
Introduce Frameworks
Structured GTM and growth models -
Contextual Application
Participants map GTM concepts to their own ventures -
Selective Pressure Testing
Real-world examples and GTM scenarios
Participant Engagement Model
-
Structured interaction every 10–15 minutes
-
Targeted participant inputs (1–2 at a time)
-
Prompt-based reflections
-
No individualized consulting discussions
Participant Outputs
Participants will:
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Re-evaluate their current GTM strategy
-
Define or refine their Ideal Customer Profile (ICP)
-
Identify:
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Weaknesses in acquisition channels
-
Gaps in conversion logic
-
Opportunities for scaling
-
Capstone Output (for Certification)
Participants will submit a:
GTM Strategy Note, including:
-
ICP definition
-
Channel strategy
-
High-level acquisition approach
-
Key gaps and improvement plan
Tools & Materials
-
ICP and segmentation templates
-
GTM planning frameworks
-
Channel strategy models
-
Case references
Certification Requirement
-
Full participation
-
Submission of structured GTM strategy note
Success Indicators (Session-Level)
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Clarity in defining customer segments
-
Understanding of GTM structure
-
Quality of engagement and questions
-
Feedback on applicability
Signature Differentiation
This masterclass is defined by:
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Focus on real customer acquisition challenges
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Integration of strategy and execution
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Practical, structured GTM frameworks
-
No superficial marketing tactics or “growth hacks”
- This masterclass enables participants to move from fragmented marketing efforts to structured, repeatable GTM engines that drive consistent and scalable growth.
What will be the setup at the workshop?
- Participants will be divided into teams of 4–5 members
- Each team will receive a complete hardware kit (sensors, MCUs, prototyping materials)
- Source code and CAD templates will be provided to speed up development
- Step-by-step guidance from instructors with hands-on implementation
After attending this workshop, you will be able to:
- Design and build multi-stage rockets
- Integrate landing systems and satellite payloads into small rockets
- Simulate rocket performance
- Develop smart rockets for collecting environmental data at different atmospheric layers
- Implement PID stabilization for rockets
- Build wireless communication and control systems