We have spoken to many techies. Most of them don’t find value in visiting expos. The general feedback is – there’s nothing new or exciting at industry expositions. That’s why we have worked hard to build IEW into an event that techies love to visit, even if it’s organised 60 km away from the city!
Our secret formula? Focus on what attracts them. Build that. Let them know. And, they will surely visit the expo. In 2017, 6000+ technical decision makers visited IEW. We expect this number to be bigger in 2018.