Over the last four decades, the EFY Group ( www.efy.in) has become synonymous with information on cutting-edge technology. Today, this renowned media group is spread across eight cities of India, and caters to over two million techies spread across the globe.
Its print publications ( Electronics For You, Electronics Bazaar, Open Source For You) not only reach every nook and corner of India but are also read by techies in South Asian countries, like Nepal, Pakistan, Bangladesh, Sri Lanka, Bhutan, and Afghanistan. The Group is also amongst the few Indian publishers to have its publications distributed in Singapore and Malaysia.
The online communities of the group provide tech content to readers from all across the globe. The group’s online portfolio includes some global leaders, like, Electronicsforu.com, Opensourceforu.com, Electronicsb2b.com and Eleb2b.com. Plus, the company manages three social media (Facebook) communities, which are global leaders in their respective domains. These include: facebook.com/designelectronics, facebook.com/opensourceforyou and facebook.com/tablets.in.
Recently, EFY launched digital editions of its publications to make them easily accessible to readers all across the globe. The digital publications are now available at all popular platforms including iOS (Apple), Android, Kindle and e-zine (Web browser). The group has also tied up with leading online distributors including Amazon, Scoop, PocketMags, Zinio, Magzter, etc.
The events division of the EFY Group was strengthened with the launch of Electronics For You (EFY) Expo in 2011. Now, the group boasts of a strong portfolio of events including India Electronics Week (IEW) – a mega event with seven co-located events ( EFY Expo, Electronics Rocks, IoT Show, LED Asia, Raksha India, Test & Measurement India, DIY Expo), Open Source India (OSI) , ELCINA-EFY Awards.
The group’s passion for technology and its expertise in knowledge-sharing is now being channelled into building a strong hands-on training programme through the EFY Tech Center. The Tech Center is working with the industry and academia to create industry-ready engineers.
EFY has set itself the target of empowering and helping 10 million techies, across the globe, by 2015, and it’s investing heavily on growing the online communities and increasing the number of readers of its digital publications to achieve the goal.